Over the time I’ve been a denizen of the internets, and a Citizen of the Blogosphere, I have had multiple identities. With many of these identities, I was a blogger. But each identity had a purpose, and that was to keep my true identity hidden. I figured, since my identity’s privacy wasn’t as secure as Fort Knox, I’d make several fake Fort Knoxes.

Now, more then ever, it’s important to keep your blogging life away from your personal life. Employers are now Googling your name to see what sort of shenanigans you’ve pulled off in the last few years. When they see that drunken pic of you doing something kinky on your Meatspace, they’ll think twice about hiring you.

And don’t think about blogging about the company you work with either. As Jacqui Cheng of Ars Technica writes:

Nearly four in 10 bloggers (39 percent) with a job have written something sensitive or damaging about their workplaces, employers, or coworkers…And despite the seemingly constant stream of warnings saying otherwise, some employees still seem to think that no one will discover their blog transgressions—which could eventually get them fired.

You’d think this was a bit obvious, but unfortunately it isn’t. Lucky thing for me that I can blog about my business as much as I wish, because I doubt my boss (Me) would fire Me. But other people who work for companies like Apple aren’t so lucky. Apple has a strict policy on not blogging, and got people into trouble for doing so. A pity, really. Apple really could use bloggers as a cheap form of Viral Marketing.